Impact Fool

I came across this particular website while searching for something else. More than anything else, it was the title of the site that motivated me to be critical. I thought it was really cheesy in the way that "impactful" was used.



It appears that "impactful" is not even a real word. However this word has made its way into the circles of corporate speak, very much in the same way "leverage" has done so.

Corporate coaches are the biggest perpetrators of this proliferation of this non-word. The following video is an hour long, but the point is that "impactful" is used with glee, peppering the coaching seminar with an artificial sense of empowerment for those that believe.



Probably this non-word just has that one aim in mind: to leave some impact upon those who would buy into its cause. I don't see myself using this word anytime soon, when we have real words such as "effective" that effectively deliver the same sense.

This is a case of the "irregardless" syndrome where false words are used by those who try to sound pompous and intellectual.

Ha ha.